Developers & non-designers needed user-friendly creative direction.

Mission

Whether state lotteries need accessible play screens, or professionals & organizations need to attract funding, I’ve provided in-depth audits, prototypes & user-centric no-code digital experiences.

Creative Director / Web Designer / UX/UI Designer / Strategist / Copywriter

Solution

MISSION 1.1

When California Lottery launched new vending machines at Walmart, I was tapped to consult on the UX & UI design of their complicated screens needing to pass WCAG AA compliance.

SOLUTION 1.1

I developed the CA Lottery’s first UX/UI guide, performed an in-depth audit on over 100 screens, & developed high-fidelity mockups.

MISSION 3.1

When youth sports professional Chris Reed nabbbed his first professional sports team Executive Director role, he needed a website.

Homepage Carousel Sequence

SOLUTION 3.1

I created a succinct, simple & interactive portfolio website with a timeline demonstrating Chris’ expertise & extensive sports experience.

Story Page

Experience Page with Timeline Animated on Scroll

MISSION 2.1

On a mission to expose underserved youth to innovations in tech, CreateLabs needed a Webflow website update.

SOLUTION 2.1

After an investor-experience audit, I wrote & implemented content updates that flaunt CL’s tech wins.