Henry Street Settlement needs a better way to serve NYC Seniors in 72 hours.
Mission
Solution
As part of Valtech & CreateLabs’ Social Impact Hackathon, I created a senior-friendly cyber center accessible via text, tablets & desktop to address a wide spectrum of accessibility.
With simplified, AI-enabled UX, this suite was pitched to Valtech, CreateLabs, & Henry Street leadership, securing a 3rd place win!
Art Director / Strategist / UX/UI Designer / Prototyper
PHASE ONE
HenryStreet.org Audit
KEY FINDINGS
Taking stock of the websites’ hundreds of pages revealed far too many redirects, overwhelming & confusing menus. UI was not senior-friendly, and important services were buried deep in massive menus.
PHASE TWO
Senior Center Site Redesign
STRATEGY + APPROACH
• Simplified site map prioritizing senior services & health
• Search & suggestions powered by machine learning
• AI-powered support chatbot to alleviate tied up hotlines
• Mobile web app component for easy smartphone access
PHASE THREE
SMS Chatbot Textline
Any truly senior-friendly resource accommodates users without smart phones. The OpenAI chatbot is reachable via SMS text, taking further workload off hotlines while still offering comprehensive & immediate help.
