The LA Zoo Lights needed a new logo, map, signage, the works, in six weeks.
Mission
Solution
Streamlining the park’s marketing, I optimized & evolved the LAZL brand with COVID- and family-friendly creative.
Creative Director / Brand Designer / Multi-Channel Marketing
PHASE ONE
Same Lights, New Logo
What was originally only a text color update for the park’s pseudo-logo, I proposed a more colorful, 3-dimensional logo for the LAZL’s post-2020 return.
Before
PHASE TWO
Optimized Signage & Social
Bold typography became the hero - or really, sidekick, to the animals aglow across park signage, maps & social media posts. The brand’s 2-year-old TVC got a neon-light update with handdrawn light treatments to electrify the creative.
