Ed-tech startup Blueprint needs a platform cool enough for students, teachers & investors.
Mission
Solution
I evolved the Blueprint brand system to create a digital presence that’s futuristic & engaging for middle school students, complete with color palette & digital style guide.
While being ADA compliant & easy to follow for teachers & parents, the visual design brings color & excitement to the platform positioned as the Masterclass for middle-schoolers.
Art Director / Brand Designer / UX/UI Designer / Prototype Design
PHASE ONE
Middle School Moodboard
STRATEGY + APPROACH:
In a unique chance to show my pre-teen nephew what I do & involve him in the work, I held a special one-on-one moodboard-building session & competitor audit.
Moodboard
Color & Effects Style Guide
PHASE TWO
Landing Page Design
STRATEGY + APPROACH:
Once the color & element palette was approved, I developed prototypes that build on the original wireframes while incorporating the new neon style.
